10 Favorite Makeup Products at Target

favorite drugstore makeup

Target is one of my favorite places to browse the aisles for drugstore makeup.  Their aisles are more spacious than most drugstores and the shelves are always neatly stocked.  Plus, they have a great selection of cosmetics.  While I have to my go-to luxury brands, there are also plenty of brands in Target that are at the top of my favorites list.  I thought I’d share my top 10 drugstore makeup picks with you in each beauty category.

I’d love to include a foundation, concealer, and setting powder in my drugstore favorites but I haven’t tried anything that compares to higher end brands when it comes to these products.  To be fair, I don’t try drugstore products in these categories often because I’m very attached to my foundations, concealers, and powders. They are the most important products to achieve a flawless makeup look.  If you have used a drugstore foundation that compares to high end luxury lines, I would love to hear about it so I could give it a try too!  Otherwise, I’ve shared my favorites in every other major makeup category!

For your next Target beauty haul, consider these items!  They are all must try products and great values!

Maybelline Colossal Big Shot Mascara

Maybelline Colossal Big Shot isn’t just the best drugstore mascara.  It’s simply the best mascara!  This stuff is perfection.  It doesn’t flake, smudge, or shrink up on your lashes.  It provides real length and volume and you don’t need to apply multiple coats that lead to a clumpy look.  I choose this mascara over every other one on the market.  We’ll see if anything ever outperforms it.  So far, this has been my favorite since it was released.  I reviewed it when it first came out (read original review here) and that’s when Maybelline Colossal Big Shot and I entered into a lifelong relationship.

I love this stuff!

Maybelline Colossal Big Shot mascara

Maybelline Face Studio Master Chrome Highlighter

Yes, another Maybelline product!  This metallic highlighter comes in  4 shades.  My favorite is the Molten Gold (shown below).  All the Maybelline Master Chrome Highlighter shades are highly pigmented and work great as eyeshadows too.  These highlighters are buildable so you can get a strong pop of color or a more subtle glow.

Favorite drugstore beauty Maybelline Highigher

Revlon Colorstay Brow Pencil

I only contemplate bringing my curtain bangs back to hide my brows.  I could neglect them  when I wore bangs and now I can’t.  Now that I grew them out, brow pencils matter!  For a good brow pencil, you don’t need to spend a lot of money.  The Revlon Colorstay Brow Pencil is loved by so many, including me.  With these types of pencils, I get frustrated if I have to press too hard.  The Revlon Brow Pencil can be applied with a light touch and it doesn’t fade or smudge.  It will wear all day (they claim up to 24 hours), it’s waterproof and available in 5 shades.Revlon Colorstay Brow pencil

NYX Professional Epic Ink Eyeliner

Whether you are going for a thin line or bold line, it’s easy to achieve with this liner.  What I love about this one is the ink is jet black and doesn’t fade.  I’ve had some of the most popular liquid eyeliners disappoint me over the years.  The NYX Professional Epic Eyeliner makes it easy to draw a perfect wing.  Well, easy is relative.  It’s never easy for me but I love this eyeliner!

Top Drugstore Makeup 2018

NYX Professional Butter Gloss

Lip gloss has become ultra popular in the last year.  These glosses from NYX are not sticky and taste like a sweet vanilla sugar cookie.  Every lip gloss should be delicious!  NYX Butter Gloss applies smooth and has medium coverage.  These glosses have a really pretty finish and they are just a few dollars!  They are definitely worth a try!

NYX Butter Gloss Target pick

Pixi Lip Icing Lip Glow Cake

This newer gloss from Pixi Beauty contains marula oil and rose hip oil to nourish the lips.   It’s positively gorgeous worn alone or over any lipstick to add a three dimensional sparkle.  This gloss has the most beautiful golden glow!   You just have to try it and see for yourself. Trust me on this one.  You are going to love it!

Pixi Beauty Lip Glow Cake

Honest Beauty Get It Together Eyeshadow Palette

Every time I think I have a great palette, I find a problem with it.  Either there are not enough transition shades, no highlighter, or too many glittery shades without complimentary mattes.  The Honest Beauty Get It Together palette is perfection and perfect for travel because it has everything you need.   There are ten neutral shades in the palette.  The shadows are a combination of mattes, satins, and shimmers,  plus a deep matte black shadow to take any look from day to night.  Also, there is a matte ivory shade that is perfect for under the brow as a highlighter.  This is one of the few drugstore palettes that truly has everything you need.

Get It Together Honest Eyeshadow

NYX Perfect Filter Eyeshadow Palette

There are four eyeshadow palettes in this collection and each one has 10 shades that are mix of satin and matte shadows.  The NYX Perfect Filter Eyeshadow Palettes blend well and there are two palettes with warm shadows and two with cool shadows.  I find a lot of drugstore eyeshadows to be difficult to blend but these blend easily and have good pigment. (Shown below: Rustic Antique – my favorite and great for fall!)

NYX Perfect Filter Eyesshadow

Loreal Paris Colour Rich Matte Lipstick

Just look at the shade Matte-Jestic and you’ll see why these are on my list!  The Loreal Colour Rich Matte Lipsticks are comfortable to wear and hydrating.  The color payoff is unbelievable for the price (under $6)!  Matte-Caron is another favorite shade of mine in this collection.  If you don’t believe me, have a look at the 850+ raving reviews on Target’s website about these lipsticks.  You can’t go wrong.

Loreal Colour Riche matte lipstick

NYX Professional High Definition Blush

This is amazing drugstore blush!  The NYX High Definition Blush is not glittery but has a light shimmer and is available in 18 shades.  It’s impressive these are under $7!  The collection is loaded with pinks, apricots, and nudes but you can also find some gorgeous berry tones and even a bold red.  Some shades can be used as a highlighter or contour. No matter what your skin tone is, there is a shade you will fall in love with!   My favorites are Intuition, Deep Plum, and Baby Doll!

Best drugstore makeup 2018


I have so many drugstore makeup products I still want to try!  Do you have any recommendations?  What are some of your drugstore favorites?  Please share in the comments below!

* Some links in this post are affiliate links.

beauty blogger Phoenix Scottsdale

10 thoughts on “10 Favorite Makeup Products at Target

  1. I was excited to click on this post and as soon as I saw that mascara I got up from my seat to write it on my shopping list. Lol. You pretty much covered all my favorite brands! Plus, who doesn’t love Target? Lol. Have a lovely day <3

    -PerlaGiselle | iamperlita.com

    Say hello and let’s follow each other <3
    instagram.com/iamperlita

    1. I have tried so many mascaras from 8.00 to 60.00 and that is the best mascara I have used! Target keeps getting more new beauty products and brands too which is also really cool! It’s so much fun to shop there! I’ll come follow you on Insta too
      xo Janine

  2. oh my God..as my knowlege is very limited,when it comes to makeup brand(
    I am working on it) all products review is so amazing ..i am thinking of trying all.

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