“This post is sponsored by Maybelline. All opinions expressed are my own.”
Maybelline kicked off the new year by raising the bar on their eye game. In January 2017, three new products were released inspired by backstage beauty. I’ve been refreshing products in my makeup collection and added Maybelline’s latest mascara, The Colossal Big Shot Volume Express. You know how much I love eye makeup, especially mascara, and Maybelline has completely new formulas this year. The newly released eye products include:
- The Colossal Big Shot Volume Express mascara $8.99
- The New York 24karat Nudes Palette $11.99
- Master Precise Liquid Ink Pen Eye Liner $7.99
Let’s take a closer look at the new Maybelline New York Colossal Big Shot Volume Express mascara! I’ve been dying to review this product!
Maybelline’s NEW Colossal Big Shot Volume Express mascara is a volumizing mascara that lifts and separates with a single coat. The brush contains five wells with wavy bristles that are designed to coat every lash, even tiny ones, with the product. The brush is newly designed and developed to gather more formula so application can be completed in one stroke and deliver bold volume and length. In a consumer survey panel, Maybelline reported 9 out of 10 women saw dramatic volume with a single coat of this mascara and 94% of women said this was their new must have mascara. Also, 96% of the women on the panel agreed the mascara provided a bold look with no clumps. Maybelline describes this product as long-lasting.
How did Maybelline Big Shot Volume Express mascara perform?
With this product, I had no smudging. I’ve worn it all day (10+ hours) in warm and cool weather and didn’t experience smudging or flaking. Despite it being winter, Phoenix has still had some warm sunny days and the mascara didn’t budge. Also, something I always look for in a mascara is one that doesn’t create a mess if you blink a couple of seconds after you apply it. This formula clings to the lashes and I didn’t experience any transfer immediately after application. I can’t tell you how many products are on my eye lids or below my eyes seconds after applying them and that’s a deal breaker for me. This product stayed put and I am really pleased with that!
As far as the formula goes, it lived up to Maybelline’s promise and applied well without any clumping. I also found the product washed off easily with facial cleanser and warm water. Hard to remove mascaras can damage your lashes so it’s always important to use a product that comes off with harsh rubbing like this one did. With one coat of the product, you do get long, separated lashes and good volume. I believe many people would be satisfied with one coat. I preferred using multiple short strokes to apply the product for the most dramatic look possible. With the amount of strokes I use to apply all mascaras, I don’t know how many coats it equates to. The brush separated and lengthened bottom lashes well and it is effective at providing coverage on every lash.
Packaging is cute. The tube is gold which helps differentiate it between the many black tubes that are often piled into makeup bags. The gold really makes it stand out so you can quickly spot it. Overall, I am really pleased with the Colossal Big Shot Express and it wore beautifully. Lashes don’t shrink up after a few hours. It is a long wearing product as described by Maybelline. This is an excellent mascara at a terrific price point and it performed like many high end products.
Have you tried this new mascara yet? What about the other new products that Maybelline recently released? Share your thoughts in the comments below! I always love to hear for you.