Have you considered ways to make make money with your blog? There are various ways to earn money. In this post I’m going to discuss some of the best places to find opportunities to create sponsored blog content. These are posts that you agree to write for a brand. The brand will share information about a product they want to promote and the messaging they would included in the sponsored content.
There are quite a few companies that work directly with brands to help them locate bloggers. These companies have networks of social media influencers. Some companies require that you apply to become a member of their network while others allow anyone to create a profile on their platform. If you are a member of one of these networks and your profile is a match for an opportunity, it may be presented to you. You may be pre-selected or be asked to submit a pitch with an idea to fulfill the campaign requirements. Some assignments require a blog post and social media shares while others may just be seeking influencers to create sponsored content on specific social media platforms.
There are a lot of companies that connect influencers and brands for advertising campaigns where influencers create sponsored blog content. Some companies offer a larger variety of campaigns and work with more popular brands offering better compensation than others. If you are interested in locating opportunities to create sponsored blog content, I recommend the following companies. These are in no particular order.
Top Recommendations For Companies With Opportunities to Create Sponsored Blog Content
Collective Bias / Social Fabric
Collective Bias is a shopper social media company that connects brands and retailers to social influencers. The members of the influencer community as referred to as the Social Fabric. This platform has multiple campaigns running at all times (20+). There are a variety of products and campaigns available to apply for. Very specific details about each campaign are provided. Interested members can submit a pitch. Pay varies but some campaigns pay quite high. Campaigns are very competitive and may have specific criteria or demographics that are not always revealed to applicants. Collective Bias also has an extensive self-paced training program to help bloggers improve their skills. Here is an example of sponsored blog content I created for Collective Bias, TheGiftCardShop.com.
Clever Girls Network
Clever Girls Network is a social marketing company that connects influencers with opportunities they may be a match for. This company also has multiple campaigns available for members to apply for. Campaigns may be sponsored blog posts or content seeding which involves Facebook, Twitter, or Instagram posts. I applied to Clever Girls multiple times before I was accepted into the network. They do require a minimum number of page views and unique visitors each month. Until you meet their criteria, you may not be accepted. Do not get discouraged just keep up the good work and as your reader base grows, you can reapply if you are not initially. I recently worked on sponsored contact on my blog for Crest. You can see my sponsored blog post here.
The majority of opportunities available with Brandbacker are blog posts but many do not involve monetary compensation. You have the ability to set a fixed rate within your profile. If a campaign is offering compensation you will receive your fixed asking price. Whether or not monetary compensation is offered will be included in specific details of the opportunity. Most of the Brandbacker opportunities offer a product in exchange for a blogger’s honest opinion. Since I have joined the network, there have always been several active campaigns to apply for. I have worked on numerous opportunities with Brandbacker and discovered great brands through their network. I make every effort to select campaigns for products I am familiar with or I think I will like. Unfortunately, not all posts have been positive. Here are some examples of my Brandbackers reviews. A positive review for Derma e Skin Care and a negative review for Younique Moodstruck 3D Fiber Lashes.
Weave Made Media
I was recently accepted to Weave Made Media and I’ve heard very positive feedback from people who have worked with Weave. The sister company is Pollinate Media and also highly acclaimed. After going through the orientation program with Weave Made Media, I learned only 25% of applicants are accepted into the network. They do have minimum requirements. Some examples are blogs must be at least 6 months old and demonstrate at least 7500 page views per month. If you meet that criteria and you are not accepted, then you can apply again at a later date. Pollinate Media requires influencers demonstrate 20,000 page views per month. I am hoping to become a member of Pollinate in the future. I’m not quite there yet. Weave sends a weekly newsletter to members informing them about available opportunities to create sponsored blog content. The newsletter provides links for their members to apply if interested. I have not worked on any campaigns for Weave Made Media yet. I’m excited for future campaigns with Weave.
Blog Meets Brand
Blog Meets Brand offers a self-service platform for brands where they can select criteria to see profiles that bloggers have set up. If a profile is a match for a campaign, the blogger is invited via email and provided with details. The blogger can choose to accept or decline the opportunity. This platform is different than the others as there is no dashboard where you can see active campaigns. Since joining the network, I have completed one sponsored post for Nutrisystem which I eagerly accepted as I’ve been a long time customer of the brand. You can see my post here. Blog Meets Brand should not be confused with Brand Meets Blog. The latter is a different company and not on my recommended list.
BlogHer has several networks for bloggers and social media influencers. The Publishing Network is for individuals to create sponsored blog posts. The Social Media Influencer Network presents regular opportunities to share content on social platforms. It can take 60-90 days to get paid for the work you perform, but BlogHer communicates pay dates and expectations up front and consistently meet deadlines. I am not a member of their Publishing Network but I frequently join campaigns as a Social Media Influencer. I have shared information about movie releases, new products, television show premieres, and other interesting content. Here is an example of a post I did on Facebook to promote the premiere of American Idol’s final season. I was excited since American Idol is one of my favorite shows!
I was accepted as a publisher and creator for Mode Media late last year but I had to hold off on finalizing the contract because I had active campaigns with BlogHer. Mode Media does require a one year contract. During that time, there are certain competitors, such as BlogHer, that members cannot work with other than providing editorial content. Mode Media is the 10th largest overall U.S. media property with 136 million monthly unique users per month. OK, so this company has a huge web presence! Creating content for Mode Media is a big opportunity and they offer campaigns for sponsored blog posts and various brand collaborations. Having just finalized my employment with Mode and establishing myself on their platform, I can’t comment on the extent of the opportunities. However, I did look at prior campaigns and I believe Mode may offer fantastic opportunities for bloggers, writers, and social media influencers.
I am also a new member to Influence Central but in the short time I have been with them, I’ve seen several excellent opportunities to create sponsored blog posts for highly desirable brands. For example, Starbuck’s and Neutrogena. The campaigns are presented in a dashboard and there is a limited window to submit an application and a pitch. Over the past few weeks I have been a member, I have not seen more than three campaigns available at any given time but they are desirable opportunities offering competitive compensation. I haven’t written any content for Influence Central yet but I have submitted a pitch for a couple of campaigns they have presented to me. I hope to get some good news soon!
There are quite a few additional companies that work to connect brands with bloggers to generate sponsored blog content but the eight I have mentioned here demonstrated the best opportunities I’ve seen. Compensation may range from $125 – $1000+ for a blog post. Social media sharing only may be on a scale depending on how large of a following you have. You might expect anywhere from $25 – $100 for sharing content on social media. These are ballpark estimates but based on what I have seen, these are average ranges you can expect to see. While I have explored membership with a number of other platforms, many have yielded nothing but occasional emails to sell me a book or marketing material (AKA Spam). How unfortunate!
Do you work with any companies that connect brands with bloggers to create sponsored blog content that you have had great success with? If so, please share your experience and recommendations for additional companies to consider.